“Agile Marketing Management and Innovation Achievement” of Lianfa Textile Won the Second Prize of the Nation

        On March 27th, the “2010 National Business Management and Innovation Conference grandly held in Beijing with the theme “Pushing forward the strategy transition of enterprise through management innovation”. Zhongyu Wang, former vice chairman of Chinese People’s Political Consultative Conference, also the president of China’s Enterprise Union as well as China’s Entrepreneurs Association, Ning Shao, deputy director of SASAC, Hongren Zhu, general engineer and the member of Engineering and Information Ministry Party Committee, Qiangui Jiang, director of examination Committee of national enterprise management modernization and innovation achievement, Jingyuan Yao, chief economist of the State Bureau of Statistics attended the meeting and made speeches. Yanning Zhang, the honorary president of China’s Enterprise Confederation and nearly another 20 executive vice president of China’s Enterprise Confederation attended the meeting. Decheng Li, vice president and board chairman of China’s Enterprise Confederation presided over the meeting. Zhongyu Wang was entitled to make a speech with the theme of “Speeding up transformation and upgrade of enterprises, promoting the transition of economic development methods”.
        The conference is sponsored by China’s Enterprise Confederation and Enterprise Reformation Bureau of the State-owned Assets Supervision and Administration Commission, directed by the Industrial and Information Ministry of The People’s Republic of China. Leaders, directors and experts from various parts of the SASAC, Economic and Trade Commission, medium-sized and small enterprises, business associations, national business groups and both central and local enterprises, together with entrepreneurs and creators who won the national enterprise management modernization and innovation achievements, a total of more than 700 people attended the meeting.  
        Total 178 units and individuals created the state-level business management and innovation achievements of the Sixteenth General Assembly were commended at the conference. Created and presided together by Xiangjun Kong, chairman of Jiangsu Lianfa Textile Co.,ltd, and Changgen Huang, general manager of Jiangsu Lianfa Textile, “Agile marketing management in service of customers’ demand” has won the second prize of the sixteenth national enterprise management modernization and innovation achievements which breakthrough zero of this kind of award in Han’an history. On behalf of the company, vice general manager, Yinjun Yu awarded by Zhongyu Wang, the former vice chairman of CPPCC and president of China’s Enterprise Confederation.
        Agile marketing is through scientific analysis of the characteristics of current market and customer demand, keeping abreast of market information and customer demand, establishing a rapid production process, improving the ability to win customers’ orders and continuously  strengthening the development and innovation of the product, agilely adapting to the market trends, establishing and improving the quality system to ensure fast production, fast delivery, providing quick service to improve customers’ satisfaction to form a “quick” and “Agile marketing” model in marketing, product development and production organization. Meanwhile, accurate orientation, quick response, good flexibility, well service of “agile” marketing system should be established to enable Lianfa on a rapid and efficient development way.
        Annually held since 2003, the National Business Management and Innovation Conference is the highest level of business management experience-sharing event which receive strong support from the government and the business community, gaining comprehensive attention from all walks of life of the society. The convening of this conference plays an active role in the implementation of the important instructions of “speeding up the transformation of economic development means” issued by central authorities and promoting enterprises transformation and upgrading during the economic restructuring period.

        The picture shows the company’s vice general manager Yinjun Yu (left two) spoke at the forum. Zhonglin Xiang report/photo